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Singles Day in China is the annual shopping festival that dwarfs all other retail events across the globe. Retailers used to posting large sales will see the rules of the game change as the event matures and customer acquisition gets harder. Join Bain Partners Melanie Sanders and James Yang as they discuss our perspective on how retailers can find success through this evolving dynamic by creating deep consumer loyalty that will outlast the benefits of undifferentiated discounting. 

Presenters:

Melanie Sanders
Partner and Head of our Asia Pacific Retail practice

James Yang
Partner with our Asia Pacific Retail practice

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